VC 100 Blog #1

  I began to design my spread sheet by making my layouts for  the title, subheading and the  body text, inserted the text and gave it some tracking and kerning to spread the text out more to make it more legible. Then I inserted the images and made a text wrap so that the text would continue around the images to make it look a bit fancy. I think the grids and columns helped me with this because it guided me to stay within the margins and not exceed the limit. InDesign would be the best option for creating and designing books, articles, magazines and those sorts of things.

  Hello, my name is Diego Lopez, and the image above is the monogram logo that I designed. The challenge wasn’t in using the different Adobe applications to design my monogram—it was in creating the monogram itself. I wanted something clean and simple, inspired by logos like YSL and LV. The hardest part was choosing the right font, one that allowed the letters to overlap neatly without looking messy. I’ve learned how to finalize a project for print-ready use by exporting in the correct file formats. A final PDF is especially important because it preserves formatting, works across all devices, looks professional, can be secured, is print-ready, and serves as the official version for submissions or approvals.

  What I already know about advertising is that the design needs to be able to attract new consumers. It should look professional and be eye-catching to the intended audience. I think simplicity in design is especially important—not having too much going on or anything too overwhelming unless it's necessary. The image above is an advertisement I created for one of my previous classes.