Type in InDesign Post #2


In InDesign, there are many ways to manipulate and flow type to create visually engaging layouts. One example is the tracking and kerning tool. Tracking adjusts the space between all characters in a word or paragraph, while kerning adjusts the space between specific pairs of characters. These tools help refine the readability and aesthetics of the design. Another useful tool is the text flow tool, which allows text to flow around any shape or object. For instance, text can be made to flow in a circle or in waves, giving the design a more playful and dynamic feel. One possibility I envision with these tools is the creation of logos using flowing text. A great example of this is the Starbucks logo, where the words "Starbucks Coffee" flow around in a circular shape, framing the logo itself.

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