VC 100 Blog #1

       The speaker is the Director of Operations and Marketing at ECASA Events. The topic of the discussion was how the company creates advertisements, how they distribute them, how they attract their target audience, and the costs involved in producing ads. After listening to the speaker, I learned that there are many ways and platforms available to advertise your work, product, or service in a way that captures people's interest. I also learned that creating an effective advertisement doesn't necessarily require spending a lot of money. One major point that stood out to me was when he said,  "Forget hard, get better."  This resonated with me because there will always be challenges, and some will be especially tough. What he meant is that instead of focusing on how difficult something is, we should focus on improving and learning from the experience. After listening to the speaker, I now have a better understanding of where we are today in the world of mar...

The most challenging part about designing a six-page layout was fitting all of the text into the spreadsheets. The errors made it even more difficult because I had to find and fix each problem, and the final version had to be completely error-free. Kerning, tracking, and the style sheets also added to the challenge. If I adjusted the kerning or tracking of a word or sentence, it would sometimes shift the text in strange ways and mess up the entire layout. Yes, I now understand the importance of correct page layout when working with multiple pages. If the layout isn’t set up properly, content can get cut off, overlap, or leave awkward gaps. A good layout ensures everything looks neat, organized, and easy to read from one page to the next, which is especially important for things like reports, magazines, or any multi-page documents.