VC 100 Blog #1

     The ad maintains focus and branding using Macy’s signature elegance with a clean, minimal design. The blue suit contrasts with the warm tan background, creating a refined fall aesthetic. The typography is simple and sophisticated, aligning with Macy’s style. The red star logo and "Shop Now" CTA keep branding clear and consistent. I believe I successfully expressed the message of the ad through my use of color. The rich blue suit contrasts beautifully with the warm tan gradient, creating a refined, seasonal feel. Using the Color Range tool, I isolated the original red suit and adjusted the hue and saturation to transform it into a deep blue, while also modifying the background to complement the autumn theme. The warm tones enhance the fall aesthetic, and the red Macy’s star remains a strong focal point.      My creative process focused on selecting colors that align with the fall season, choosing a tan background to reinforce the autumn mood. Additiona...

In InDesign, there are many ways to manipulate and flow type to create visually engaging layouts. One example is the  tracking and kerning  tool. Tracking adjusts the space between all characters in a word or paragraph, while kerning adjusts the space between specific pairs of characters. These tools help refine the readability and aesthetics of the design. Another useful tool is the  text flow tool , which allows text to flow around any shape or object. For instance, text can be made to flow in a circle or in waves, giving the design a more playful and dynamic feel. One possibility I envision with these tools is the creation of logos using flowing text. A great example of this is the  Starbucks  logo, where the words "Starbucks Coffee" flow around in a circular shape, framing the logo itself.