Campaign Ad Post #4


    The ad maintains focus and branding using Macy’s signature elegance with a clean, minimal design. The blue suit contrasts with the warm tan background, creating a refined fall aesthetic. The typography is simple and sophisticated, aligning with Macy’s style. The red star logo and "Shop Now" CTA keep branding clear and consistent. I believe I successfully expressed the message of the ad through my use of color. The rich blue suit contrasts beautifully with the warm tan gradient, creating a refined, seasonal feel. Using the Color Range tool, I isolated the original red suit and adjusted the hue and saturation to transform it into a deep blue, while also modifying the background to complement the autumn theme. The warm tones enhance the fall aesthetic, and the red Macy’s star remains a strong focal point.

    My creative process focused on selecting colors that align with the fall season, choosing a tan background to reinforce the autumn mood. Additionally, the shade of blue I applied fits within the autumn color palette, maintaining harmony within the design. I believe this ad is successful because it embraces the "less is more" approach, ensuring a clean, elegant, and visually appealing result.

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