Final Blog Post #4

 


The goal for this marketing presentation and the ads was to grab the viewer's attention immediately and keep them engaged with the design. The aim was to hold their attention for about 11 seconds, focusing on what interests them within the ad. 

The most challenging part of this assignment was creating three different ads for the same product, each designed differently from the company’s previous ads and those of its competitors. I didn’t want my ads to look like the typical energy drink ads the company or its competitors had already done, because viewers might think, “Oh, it’s just another generic energy drink ad, nothing new.” Each ad needed to target a specific audience to attract them. 

I feel successful with all of my ad designs, but I feel especially confident about the UFC ad and the one designed for college students who are studying. 

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